In its more than 150 years of history, the company has managed to turn its traditional production process into a strength, combining it with advances in manufacturing technology, with the maximum guarantees of quality and safety, and with the appropriate segmentation and loyalty of the clientele through the different marketing channels.
With this, it has increased its capacity to differentiate itself in quality, production process, corporate strategy and communication, adapting itself to face the constant challenges posed by the rapid evolution of markets, the complexity of legislation, the diversification of channels, or changes in customer habits and profiles.
In addition, La Molineta has always taken into account its social work, its membership of the Community and, therefore, its duty to contribute to it.
An example of this is its multiple collaborations with various organisations, associations, entities and campaigns such as the Food Bank, the San Juan Church Canteen (San Cristóbal de La Laguna), the NGO Sonrisas Canarias (Valle Seco), and the Kairós Association, the Canarian Institute of Hemodonation and Hemotherapy (#DonaSangre), Mírame Televisión Christmas Marathon, Tenerife Island Sailing Federation, Padre Anchieta Football Club, dona-vida project, healthy breakfasts in schools, gofio workshops for children, universities and many others.
